Privacy policy.
Effective Date: April 30, 2025
1. Introduction
Welcome to backtobizmarketing.com (the "Website"). This Website is operated by Back to Business Marketing. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and protect the information you provide to us and the information we collect automatically when you use our Website. By using our Website, you consent to the practices described in this Privacy Policy.
2. Information We Collect
Information You Provide Directly (via Forms): When you fill out forms on our Website, we may collect personal information such as your:
Name
Email address
Phone number
Company name
Any other information you choose to provide in the form fields.
We collect this information to contact you regarding your inquiries, provide you with information about our marketing services, and potentially schedule consultations.
Information Collected Automatically (via Cookies and Tracking Pixels):
Cookies: Our Website uses cookies, which are small text files placed on your device. These cookies help us enhance website functionality, personalize your user experience, and analyze website traffic.
Advertising Pixels (Google & Facebook): We use tracking pixels provided by Google Ads and Facebook. These pixels collect information about your browsing behavior on our Website, such as the pages you visit and actions you take. This data is used for:
Targeted advertising on Google and Facebook platforms.
Measuring the effectiveness of our advertising campaigns.
Creating lookalike audiences to reach individuals with similar interests on these platforms. Please note that the information collected by these pixels is subject to the respective privacy policies of Google (available at https://policies.google.com/privacy?hl=en-US)and Facebook (available at https://www.facebook.com/privacy/policy/).
Log Data: Our servers automatically record certain information when you access our Website, including your IP address, browser type, referring/exit pages, operating system, date/time stamps, and clickstream data. This information is used for website administration, analyzing trends, and improving the security and functionality of our Website.
3. How We Use Your Information
Contacting Customers: We use the information you provide through forms to respond to your inquiries and communicate with you about our services.
Advertising and Marketing: The data collected through Google and Facebook pixels is used to deliver targeted advertisements to you on those platforms and to measure the performance of our ads.
Website Improvement: We analyze the data collected through cookies and log files to understand how users interact with our Website, identify areas for improvement, and optimize the user experience.
Analytics: We may use analytics tools, such as Google Analytics, to analyze website traffic and user behavior patterns to better understand our audience and improve our services.
4. Data Retention
Form Data: Personal data collected through forms will be retained for up to five (5) years from the date of submission. We retain this data to maintain a record of our communications, address potential future inquiries, and for legitimate business purposes.
Pixel Data: Data collected by Google and Facebook pixels is retained according to their standard data retention policies. Please refer to the privacy policies of Google and Facebook for more information.
Log Data and Cookie Data: Log data is typically retained for a shorter period for security and analytical purposes. Cookie data retention varies depending on the specific cookie.
5. Sharing Your Information
Third-Party Service Providers: We may share your information with third-party service providers who assist us in operating our Website, conducting our business, or providing services to you (e.g., CRM providers, email marketing services). These providers are contractually obligated to protect your information and use it only for the purposes we specify.
Advertising Platforms (Google & Facebook): Data collected by our tracking pixels is shared with Google and Facebook for the advertising purposes outlined in Section 3.
Legal Requirements: We may disclose your personal information if required to do so by law or in response to a valid legal request, such as a court order or subpoena.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity as part of the transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information.
6. Your Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data, including:
Access: The right to request access to the personal information we hold about you.
Correction: The right to request that any inaccurate or incomplete personal information be corrected.
Erasure (Right to be Forgotten): The right to request the deletion of your personal information under certain circumstances.
Objection to Processing: The right to object to the processing of your personal information for certain purposes, such as direct marketing.
Restriction of Processing: The right to request the restriction of the processing of your personal information under certain circumstances.
Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
Withdrawal of Consent: If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.
To exercise any of these rights, please contact us using the contact information provided in Section 12. We may require you to verify your identity before processing your request.
7. Data Security
We have implemented reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security of your information.
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activity on our Website. You can manage your cookie preferences through your browser settings. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. Please note that disabling cookies may affect the functionality of our Website.
As mentioned in Section 2, we also use Google and Facebook pixels. You can learn more about their use of data and your privacy options in their respective privacy policies.
9. Links to Other Websites
Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that website. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policy of every website you visit.
10. Children's Privacy
Our Website is not intended for children under the age of [Insert Age, e.g., 16]. We do not knowingly collect personally identifiable information from children under this age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to remove that information from our systems.
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our Website with a new effective date. We encourage you to review this Privacy Policy periodically for any updates. Your continued use of the Website after the posting of changes constitutes your acceptance of such changes.
12. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: daniel@backtobizmarketing.com